About the Campaign

Did you know that 18-30-year-old Europeans do not eat enough fruit & vegetables?

Follow me to be Healthy with Europe’ is a digital-first campaign, financed with aid from the European Union, that over the course of the next three years, aims to raise awareness of the health benefits of eating fruit and vegetables and how they contribute to a healthy balanced lifestyle.

With this campaign, Freshfel and Aprifel hope to increase consumption of fruit and vegetables to minimum 400g per day, amongst this specific demographic. To help you achieve this objective, we’ll show you how easy it is to fit at least 400 grams of fruit and vegetables in your daily routine.

Are you up to the #400gChallenge?